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Developing A Small Business Brand
So how does a small business develop a strong brand? First of all – your brand is more than your logo. Whether you are a small business or an non-profit organization, branding is important. Your...
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Website Designers: Geeks vs. Artists
As a Marketing Consultant, I often get calls from small business owners that are frustrated (or stuck) trying to develop a professional looking small business website. They are frustrated with their...
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Is Your Website User Friendly?
If you can’t afford a usability professional, you can still do some basic usability testing on your small business website. Even Dilbert sees the value of qualitative research on a website design…...
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What Makes a Good Small Business Domain Name?
How do you choose an effective domain name for a small business website? In general you want your website domain name to be easy to remember, conceptually linked to your brand and easy to type...
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Integrating Social Media and SEO for Small Business Websites
Marketing Sherpa (don’t you love that name?) came out with new research on the benefits of integrating social media and search engine optimization (SEO) strategies to improve search engine results....
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My Website Looks Great, But No One Can Find it!
A friend of mine voiced a complaint I hear often among small business owners. “I can’t believe I invested the time and money to develop a website, and it doesn’t work. I hired some tech guys that...
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Considering a Website Redesign? Step one: Call your SEO firm
Website redesigns can be expensive, time intensive and often frustrating. For a business website, it is crucial not to loose ground in terms of search engine optimization or have your site go down...
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Can Social Media Generate B2B Leads?
Many B2B businesses are skeptical of the value of social media to build leads. Some say they tried it and it didn’t work. I have heard, “I blog and get no response” or “We set up a Facebook page...
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When to try a “Reverse” Tradeshow
Tradeshows remain an important way for sales people to meet face to face with both new and current clients all in one location. But more and more B2B marketers are looking to justify the ROI of their...
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Is PPC a good lead generator for B2B clients?
That depends on how you define a “lead.” There seems to be a disconnect between how sales defines a qualified lead vs. a marketing defined lead. This is especially a problem for some of our B2B...
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